About
Harmonizing with nature, bringing out the best of ingredients,
and carefully crafted with consideration for the people.
These are not just “things”, but experiences that touch the heart.
Harmonizing
with
nature
We select items that are in harmony with the natural flow of life and allow us to feel the changing seasons. In Japan, each season has its own unique beauty, and there is a culture of cherishing the blessings of each season. For example, sweets made with seasonal ingredients, cloth products dyed with natural materials, and daily necessities that convey the warmth of wood and earth. We value items that remind us of a lifestyle that is in harmony with nature, without forcing it.
Bringing out
the best of ingredients
The original flavor, texture, feel, and aroma of the ingredients. In order to bring out the “natural goodness” of these ingredients, we select products that have been carefully crafted without unnecessary processing. For example, rice that has not been overly refined, additive-free seasonings, and Japanese sweets that are simple yet have a deep flavor. Rather than flashy appearances, we value the natural power of the ingredients and the memories of the land they come from.
Crafted
with
consideration
Products that convey the effort, care, and kindness of their creators. These are items that are handmade one by one, or created with consideration for the body and the environment. Ingredients grown without pesticides, packaging and usability designed with the user in mind. We carefully select products hat are made with care, even in the “unseen parts.”
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We select only items that are carefully crafted with compassion. For example, Japanese sweets that are finished by hand one by one are made with the sincere desire to bring joy to those who eat them. Rice that is grown without pesticides or chemical fertilizers conveys a respect for nature and consideration for the body. Rather than focusing on efficiency or mass production, we prioritize the intention behind “for whom and how to deliver.” Items that make the most of their ingredients and gently align with the seasons and daily life. We carefully select each item, ensuring that the background and warmth behind them are conveyed. In the midst of daily life, moments that gently soothe the heart. With such intentions, BA_SHO delivers its products.