The meaning of “healthy eating” has been quietly evolving.

From green juice and sourdough to oat milk and matcha, people who are conscious of eating healthy are increasingly drawn not only to the nutritional value of foods, but also as a way to connect to its culture, craftsmanship, and a sense of place.

One such shift in healthy eating that we're seeing in Japanese home kitchens and restaurants is “multigrain rice.” Not as a replacement for white or brown rice, but as a way of rediscovering the staple food.

At Omen Azen, an award-winning Japanese restaurant located in SoHo, New York, their signature multigrain rice is served as an integral part of the meal experience. Originally based in Kyoto, Omen opened its doors in SoHo in 1981, as one of the first Japanese food establishments in New York. Known for its calm atmosphere and authentic Japanese country-style cuisine, the restaurant embodies the philosophy behind their signature Kyoto-crafted multigrain rice blend. Their ingredient-focused food reflects a traditional Japanese perspective — balance over excess, depth over intensity, and an awareness of seasonality and harmony. 

At BA_SHO, we exclusively offer Omen’s Premium 16-Grain Rice Blend directly from Kyoto, Japan, to the U.S. market. A bestseller for over 20 years in Japan, organically-grown ancient grains, sprouted grains, beans, and seeds are combined to create a unique, balanced blend. The result is a bowl of rice that is nourishing, textured, and full of flavor, without feeling heavy.

By just adding a spoonful of ancient grains when cooking your usual rice, not only does it transform your bowl of rice into a highly nutritious, delicious and satisfying meal, but you are also supporting the farmers who grow ancient and rare grains and keeping the tradition alive.

Our name BA_SHO means “place” in Japanese. More than simply offering products, we hope to create connections between the people, the producers, and the places, where traditions have been carefully nurtured over time. This multigrain rice blend from Kyoto, served in New York, is one small expression of that idea.

We invite you to explore our Premium 16-Grain Rice Blend and discover how a simple bowl of rice can bring a quiet sense of richness to your everyday life.

Omen Azen — 113 Thompson St, New York, NY 10012, USA
Omen Ginkaku-ji — 74 Jodoji Ishibashicho, Sakyo-ku, Kyoto 606-8406, Japan
Omen Shijo Pontocho — 171-3 Hashimotocho, Nakagyo-ku, Kyoto 600-8011, Japan

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