From the BA_SHO team in Japan - premium rice from Yamagata! 

For this special release, we hand selected a batch of standout rice from trusted local farms in Yamagata, a region famous for its rice.

We personally traveled to the area, visited the rice fields, met the farmers, and even took part in the harvest. Seeing the process up close, we could feel how much care goes into every step, from the field to the final grain. That’s why this rice feels so special to share.

The comments from CEO Yumi-san ↓

I will never forget the first time I tasted rice delivered directly from a farmer. It was an amazing experience. I learned that truly delicious rice is freshly milled rice that comes straight from the farm.

I would love for everyone to have the chance to taste it.

Yamagata is also very famous in Japan for its wonderful food. The region is rich in high-quality ingredients such as Yamagata beef, rice, vegetables, fruits, and sake.

If you ever visit Japan, we hope you will take the opportunity to visit Yamagata and experience its delicious food culture.

To help you enjoy these rice at its best, we also provide a milling service, so you can choose your preferred level of milling, from brown rice to fully polished white rice.

We hope you enjoy the taste of freshly harvested rice from Yamagata.

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